Festival 56 is a professional theatre festival located at the Grace Performing Arts Center in Princeton, Illinois. They offer several productions in the summer, including Shakespeare in the Park, with additional special events and productions in the fall and winter
2015 - 2016 Theatre Summer Season
Logo Re-branding, Poster Design, Program Layout
The Festival 56 yearly challenge was to create a consistent advertising campaign, with posters that can stand on their own but also be easily recognized as part of a larger season.
My solution was to create a series of posters that could be placed next to each other to form a larger image.
Sales of souvenir posters increased fivefold over the previous season as patrons would buy the whole series to complete the larger image. Tickets sales increased 15% over the previous season.