Design Brief: Coherus BioSciences – Campaign & Brand Design Across Oncology Products
Overview:
Working with Coherus BioSciences, I designed across three major product lines — Yusimry™, Loqtorzi®, and Udenyca®. My work spanned everything from printed materials to web design to motion graphics, always keeping in mind the people behind the prescriptions: patients, caregivers, and doctors.
Client: Coherus ONcology (Formerly Coherus BioSciences)
Scope: Mailers, Brochures, Websites, Brand Identity, Print & Digital Assets
Products: YUSIMIRY™, LOQTORZI®, and UDENYCA®
For LOQTORZI®, I designed and coded targeted mailers for Coherus Oncology and top oncology networks, along with patient and caregiver campaigns focused on treatment education. I helped shape LOQTORZI Cares, supporting low-income patients with more accessible treatment options. On the digital side, I created and animated Google campaigns—from product launch to awareness events—using Google Web Designer, Studio DoubleClick, and motion graphics. I also designed print materials for mailers, conferences, and events, keeping everything consistent with the brand. Most of the work was built in Adobe Suite and InDesign.
UDENYCA®
For Udenyca®, I designed and coded email campaigns tailored to patients, caregivers, and providers. I built and deployed web banners using Google Web Designer and Studio DoubleClick, keeping the visuals consistent across digital outreach. I also contributed to the Udenyca Cares program, shaping a compassionate identity to support patients with limited access.
YUSIMRY™
For YUSIMRY™, I designed across print, digital, and web—always keeping patients, caregivers, and providers in mind. I created and coded tailored mailers, built a full patient brochure in InDesign, and designed a doctor–patient discussion guide that made tough conversations easier. On the digital side, I developed a user-friendly website focused on patient and caregiver needs. Most of the work was done in Adobe Suite, with some 3D elements explored in Cinema 4D, and everything was delivered clean, consistent, and ready to use.